Do you think X (previously known as Twitter) can be a valuable tool to expand your real estate business? Or is it a waste of time?

With an impressive 300 million monthly active users as of 2023, X has emerged as an excellent platform for real estate lead generation and branding. However, the effectiveness of X marketing solely depends on how well you use it.

This post offers useful tips for realtors looking to utilize X to boost brand recognition and lead generation.

Whether you are looking to enhance brand awareness or generate more leads, these tips will help you leverage X marketing for real estate and significantly improve your digital marketing efforts.

Develop a Smart X Marketing Strategy

Whether you are a social media marketing pro or just starting, it is essential to note that social media platforms are slightly different. 

Thus, if you are starting X marketing for real estate, it is essential to develop an X-specific strategy. A unique real estate marketing strategy should guide you to achieve maximum success and exposure for your business. 

A real estate X marketing strategy can drive serious engagement for your business. 

Here are essential points to consider when starting a real estate X marketing strategy.

Find out if real estate X marketing is a worthwhile investment of your time and effort. Then, set clear goals and identify the X metrics to track. Finally, make sure your content is optimized for X.

Checkout the Competition

Another essential step in getting started with real estate X marketing is to check out how the competition is performing on the platform. 

Check tweets and profiles by other real estate agents in your target areas. Studying your competition helps you determine effective practices and the proper etiquette for Twitter marketing. 

Besides, checking out your competition is an opportunity to get content ideas from leading agents who use X to their benefit. 

A competition analysis lets you understand who they are and what they do best. You also get a good sense of what to expect in the industry so that you can set your social media targets. 

In essence, benchmarking can help you to spot opportunities. 

You can use digital marketing tools such as Hootsuite ( a social listening tools) to spy on your competition effectively. With an effective social listening tool, you can track your competition using their name, X handles, or particular hashtags they use when posting content. 

Choose a Catchy X Handle and a Descriptive Bio

Picking a catchy handle is a superb idea when branding your real estate business online. Make sure you choose an X handle that reflects and highlights your business. 

Remember that an easy-to-remember X handle gives you a greater chance of being searched and found. 

X bio is the publicly visible summary of your business. Displayed under your profile picture. The bio-information is one of the main things people look at to determine, so you should optimize it appropriately. 

Here are essential tips when choosing your X handle and creating your bio. 

• For your X handle, use your brand name and avoid numbers
• Keep your X bio short and sweet
• Choose easy to remember the X handle
• Try to be consistent across social media
• Avoid using conflicting keywords
• Write your name along with the industry

Regarding X marketing for real estate, your handle and details on your bio can make or break the strategy. Follow the best practices to increase your chances of success. 

Establish Your Real Estate Brand on X

You have devised a smart strategy, analyzed your competition, and created an attractive X bio. The next step is to find an X voice that resonates with your audience. 

Remember that X audiences look for brands that tweet authentically and stay true to their voice. While it may be easy to get your tweets trending, sustaining that popularity can be tricky. 

Therefore, it’s essential to make sure you nail it when it comes to ensuring consistency with your brand voice.

X hashtags can expose your real estate brand to new audiences. Trending hashtags give you an idea of what your audience is talking about, so you know how to get their attention. 

Find trending hashtags and leverage them as a tool for gaining recognition fast. You can utilize the X trends tool to generate hashtags that are trending about real estate. 

Posting relevant content and using targeted hashtags can help you grow your X brand faster than you imagine. 

Engage and Inspire Your Followers

X is all about connections and ongoing interactions. Thus, do not just post a tweet and leave it at that. Instead, engage with your followers by mentioning them in the comments, responding to their queries, and appreciating their reactions. 

Ensure you are tweeting regularly and leverage X analytics to learn which tweets perform better and track engagements.

Posting visual content can help you stand out. Thus, add videos to make the content appealing and memorable. 

You must create a calendar so you can keep tweeting regularly. Use tweets to promote website traffic and increase interactions.

Conclusion 

With these tips and insights, you can make X part of your real estate marketing plan. Apply these tips to help you grow your following and to promote your business online. 

With a huge user base, X is an excellent digital marketing platform for your real estate business.

However, you must get it right from the beginning to start seeing impressive results. 

Would you like assistance creating an effective marketing strategy for your real estate business?

Contact High Tide MetaMedia for your free assessment and plan to strengthen your X marketing strategy.