In today’s digital world, real estate video marketing is one of the best strategies to boost lead generation and attract potential buyers and sellers. 

According to the National Association of Realtors Research Group, more than 90% of homebuyers use online tools to find their perfect home. 

Whether you are an agent or a broker looking to broaden the number of real estates listing views or increase open house attendance, leveraging video marketing could open up more possibilities. 

Are you interested in creating real estate videos for your listings? Learn the best practices so you make the best real estate video. 

Here are tips on creating stellar videos for your real estate listings. 

Planning Your Shots 

Planning is a crucial step you should pay attention to when creating a video for your real estate listing. 

When planning, list all property features, such as the number of rooms, porches, pergolas, outbuildings, and all other attractive features in that property. 

Then, plan the shots as you would do during an open house event. Start with the entryway, moving to the next logical place. 

Proper planning makes the final edit feel natural as you will take the buyer from shot to shot. 

Generally, a well-planned real estate listing video should contain about 75% interior and 25% exterior shots. 

Decide Proper Length

When producing a video for real estate purposes, it’s crucial to determine the ideal length of the video. One of the key factors to consider when making this decision is the number of shots you intend to capture.

Your goal should be to showcase all of the unique selling points of the property while avoiding an excessively long video.

To accomplish this, it’s advisable to estimate the total length of the video and plan how many seconds to devote to each room or feature.

This approach can help you stay organized and make sure that you’re giving equal attention to every aspect of the property.

By taking the time to plan ahead, you can produce a high-quality video that effectively highlights the property’s best features and draws the attention of potential buyers.

• Hire a Professional

Professional real estate photographers can help you create an outstanding real estate video. 

Capturing high-quality images will make a difference since you will get more views and shares and sell the property faster. 

As you already know, getting potential buyers to visit a property is essential to closing a deal. 

Hire a professional so that they ensure quality videos that will generate more views and website traffic. 

• Ensure Adequate Lighting 

If you want your real estate listing videos to grab the attention of potential buyers, it’s crucial to pay attention to the lighting. Shooting on a clear day is highly recommended, as it will allow natural light to flood the property, showcasing every detail in its best possible light.

When it comes to shooting indoors, make sure that the lighting is not only adequate but also warm and inviting.

Consider using bulbs that produce a warmer color temperature than daylight, as this will create a cozy ambiance that will make potential buyers feel at home.

By taking the extra time to set up your lighting properly, you can make your real estate videos look more professional, polished, and visually appealing.

The right lighting can make all the difference in the world when it comes to showcasing a property’s best features and attracting potential buyers.

• Home Staging

When it comes to creating a video for a real estate listing, staging the property is an essential step that can make all the difference in the final result.

Not only does it minimize any negative aspects of the property, but it also accentuates its best features, making the space more appealing to potential buyers.

An empty home can look smaller and feel uninviting, which is why staging is crucial before you start shooting the video.

By adding furniture, decor, and other elements, you can create an inviting atmosphere that will help potential buyers visualize themselves living in the space.

Additionally, staging can help create a cohesive design throughout the property, making it easier to showcase the flow and layout of the space in the video.

• Share The Videos On Social Media

Social media offers an excellent platform for sharing your real estate listing videos. 

Sharing the video on social media will maximize reach, and if you are running a campaign, social media promotes brand recognition. 

Start sharing the videos on social media and other listing sites. 

Talk to your real estate digital marketing agency to help you strategically place the video and generate maximum engagements. 

Why Real Estate Videos Matter

We have looked at some tips for creating stellar real estate videos for your property listings. But why is video marketing important, especially when listing a new property?

Here are the top reasons every agent or broker should include real estate listing videos in their marketing strategy. 

• Real Estate Listing Videos Appeal to A Broader Market

Real estate listings video with optimized property description has the potential to appeal to a broader audience. 

Some property buyers want to read detailed descriptions, while others want a virtual tour of the property alongside a detailed description. 

Therefore, creating a real estate listing video is a chance to reach all audience types, irrespective of their preference. 

Ultimately, you can generate more leads for your real estate listings by using real estate videos to reach a wider audience. 

• A Real Estate Video Provides More Information About Your Property

Offering a virtual tour through a real estate listing video is an excellent opportunity for realtors to display and describe the property in its best light. 

By offering a property listing and including a virtual tour, you can share more detail and eventually attract a greater audience to explore the property. 

Consider that a virtual tour highlights various rooms and spaces in a property, allowing visitors to navigate the property at their own pace and examine the spaces they see fit. 

• Helps Create Outstanding Real Estate Listings

Making your real estate listings stand out is a difficult task to undertake. However, with the help of virtual tours, you can provide outstanding listings that offer an in-depth experience of the property.

Then, you can attract other real estate agents and brokers to share the listings, as they already know what the property looks like and how to set it up. 

Using the best real estate video, you can create great ads and advertise your property to the right audience. 

• Showcase Enticing Real Estate Listings 

One of the top benefits of using video in real estate listings is the opportunity to entice target buyers to take action. 

Simply put, a quality real estate video entices buyers by making them want to see more. 

This is because the video visually represents each property and includes an aerial view of the outdoor areas, so target buyers feel like they visited the property. 

• Encourage Sharing and Accelerate Brand Awareness

Building brand awareness is one of the best strategies for generating more views of your real estate listings. 

With real estate video as part of your marketing strategy, it is easier to attract viewers and have them sharing the content with friends and those in their network. 

For realtors, video marketing works out very well if you use social media to market real estate listings. 

So, for every real estate agent video, ensure you share it on your social media platforms and encourage your followers to share it with their network. 

Conclusion

Real estate video marketing is a powerful tool for generating leads and attracting potential buyers and sellers in today’s digital world. 

By incorporating stellar videos into your real estate listings, you can appeal to a broader market and provide more information about your properties. 

Proper planning, deciding on the video length, hiring professionals, ensuring adequate lighting, and staging the home are essential in creating high-quality real estate videos. 

Sharing these videos on social media can maximize reach and promote brand recognition. 

Furthermore, real estate videos help create outstanding listings that stand out, showcase enticing properties, and encourage sharing, ultimately accelerating brand awareness. 

Embracing video marketing is crucial for every agent or broker looking to enhance their marketing strategy and increase visibility in the competitive real estate market.

At High Tide Metamedia, we offer strategic digital marketing solutions for real estate agents. Contact us if you would like to enhance your real estate listings using video.