Real estate social media marketing should go beyond just promoting listings and staged properties. For real estate agents and brokers, it is crucial to establish a trusted brand and gain local authority to develop their business effectively.

As per Hootsuite, social media can be a powerful tool for real estate professionals to establish brand credibility and authority in the industry. The report suggests that by strategically using social media platforms, realtors can effectively engage with their existing customers and prospects.

The basic idea is simple! When prospects and existing customers view you as a highly knowledgeable real estate agent, they are likelier to trust you and do business with your brand.

Now, the question is how realtors can use social media to build brand trust and establish their authority in an already saturated industry.

This post provides different real estate social media marketing strategies to help realtors build brand trust and establish their brand as an authority.

Let’s dive in!

Creating Social Media Communities

Social media communities, also known as online communities, comprise people who share a common interest and passion or are trying to solve a common problem. 

Building a social media community is essential for any real estate agent who wants to build trust and brand authority. 

The online community creates a safe space for members to express themselves and engage others. 

Thus, an online community allows you to interact with others and increase brand awareness. Participating in Relevant Conversations

Here are essential tips to guide you when building online communities:

• Identify goals and objectives for creating online communities 
• Decide the type of users you want to join your online community 
• Choose the social media platforms and channels to develop your online community
• Create an incentive to attract as many followers
• Build an outreach community

Creating online communities on social media is an opportunity to learn about recent trends among your target audience. Besides, online communities allow you to gather feedback from active members. 

Sharing Valuable Content

Sharing valuable content should be your core real estate social media marketing strategy. Content marketing is a powerful way of building trust and authority by showcasing your expertise and engaging a relevant audience. 

To create social media content that builds your trust and authority, follow these tips:

• Understand your audience, their needs, goals, challenges, pain points, and challenges
• Share your insights, opinions, and perspectives on topics that matter to your audience
• Collaborate with others in your niche, including experts, peers, and established realtors
• Keep learning and stay updated on the latest trends, developments, and best practices

Sharing insightful real estate content on social media communities is a great way to position yourself as an industry authority and build trust with your audience.

By providing valuable information and engaging with your followers, you can establish yourself as a trusted source of knowledge and expertise in the real estate industry.

Some real estate social media content ideas include sharing market updates, posting tips for buyers and sellers, and showcasing your recent successes.

By consistently sharing helpful and informative content, you can establish a strong online presence and attract potential clients to your business.

Being Consistent

To foster long-term social media followers and keep growing your online community membership, ensure consistency. 

According to Mailchimp, the more consistent your brand is online, the more recognizable you become. 

This is because consistency enables your followers to predict when they can expect updates and increases the chances of connecting with your brand at a personal level. 

Branding consistency is also important because it leads to brand recognition and reinforces the qualities your customers can cite when recommending your brand to friends and social media followers. 

Here are essential factors that influence brand consistency in social media marketing. 

• Targeting a defined audience so you keep their qualities in mind
• Using consistent visual elements such as colors, logos, and images
• Harmonizing your language and communication elements

To reinforce brand consistency in your social media marketing efforts, create branding guidelines that support consistency and assemble and organize your marketing assets. 

Streaming Live Events

Live sessions help to build an active online community and provide a platform for sharing valuable information and engaging content. 

To start, you may take advantage of the free streaming options on social media platforms or invest in a high-quality platform for your live broadcasts. 

Whatever the approach, live streaming lets you stay top of mind with your audience so they know when to tune in to your channel for that vital broadcasting. 

Here are some live-streaming ideas to help you build brand trust and establish authority:

• Give behind-the-scenes access
• Broadcast speeches, debates, and conferences to broaden the brand reach
• Create your news channel where you make announcements and showcase new listings
• Produce and broadcast interviews and podcasts
• Set up live Q&A sessions

Live streams can be an excellent strategy for establishing brand authority and gaining audience trust. Streaming live also provides a sense of excitement to your audience and highlights your efforts toward improving the industry. 

Thus, live broadcasting is also a great way to increase brand awareness by reaching new connections and generating new business leads. 

Besides, you can team up with partner companies and online influencers to reach the maximum.

Use Customer reviews and testimonials To Claim and Improve Credibility

Realtors can benefit greatly by placing customer testimonials and reviews on their website and social media platforms.

By showcasing positive reviews and experiences from past clients, realtors can improve their online reputation and increase their credibility.

This not only helps them attract new clients but also strengthens their relationship with existing clients. When potential clients see positive feedback from satisfied customers, they are more likely to trust the realtor and feel confident in their ability to deliver quality service. As a result, realtors can establish themselves as a reputable and reliable source in the industry.

Reviews and testimonials from actual customers signal to new audiences that you are trusted and a credible professional, hence a bonus point when attracting new leads. 

The benefits of using customer reviews and testimonials in social media real estate marketing to build credibility are: 

• Boosts your social proof
• Builds customer trust and credibility
• Increases conversions and sales 
• Generates user-generated content
• It shows you understand the customers better

Using customer reviews and testimonials creates a more targeted and personalized campaign that addresses the needs and preferences of your target audience. Thus, you can increase brand loyalty and brand advocacy. 

Nurture Interactions On Your Social Channels

You cannot post your social media content and expect to increase interactions overnight. You must keep your audience engaged and thank them for using social media.

Responding to queries and comments and talking about your services and new listings are some ideas realtors can use to nurture interactions on social channels. 

Here are tips for building and nurturing social media interactions:

• Personalizing each social media conversation
• Boosting positive comments and reviews
• Following up on follower complaints and compliments to make them feel appreciated
• Providing authentic feedback on social media

Making sure you are available and answerable to your audience makes your audience feel more confident.

Encouraging User-Generated Content

Encouraging user-generated content is an excellent approach to taking interactions to the next level. UGC allows real estate agents to share important information they intend to use to build social media trust. 

Sharing user-generated content increases your authenticity ratings, as customers are delighted to see their content shared by brands.

Thus, encourage happy customers to share photos and videos of their property. 

Conclusion 

If you are building a real estate brand, social media is a great platform to help you build trust and credibility. 

To use social media to build trust and credibility effectively, start by creating online communities. 

Then, share valuable content through consistent live streams, blog posts, social media posts, etc. Encourage your audience to create user-generated content by reposting their posts, commenting, and liking brand mentions. 

Coming up with a practical real estate social media strategy may feel overwhelming, especially if you are new to digital marketing. 

At High Tide MetaMedia, we offer digital marketing solutions for real estate agents. Contact us today to help you develop a practical real estate social media strategy that will help you build trust and credibility.