Are you a real estate agent in California or surrounding cities? California remains the nation’s most valuable housing market and among the USA’s most competitive real estate markets. 

Thus, for realtors in California, connecting with new audiences and generating qualified leads demands you are always on the go. 

Unfortunately, traditional real estate marketing no longer adequately serves realtors’ needs and expectations. 

That means if you want to generate more real estate leads, you must integrate modern social media strategies. 

This post reveals the top real estate social media strategies to help you generate leads. You will learn important strategies for a complete social media marketing plan for realtors. 

Let’s get started. 

Optimize Your Social Media Pages 

Consider your real estate social media pages a hub for generating online leads. 

Not only are your social media pages a good platform for promoting the latest listings and announcing open houses, but they can also be an efficient lead generation strategy for realtors when optimized for search. 

With so many real estate brands and brokers leveraging social media lead generation, you must optimize your pages to compete effectively and drive social media users to your listings and website.

Just as optimizing your website takes time, so does optimizing your real estate social media pages.  

Here are the necessary elements to optimize your social media platforms and set them up for successful lead generation. 

• Ensure your social media identity is searchable and associated with your business. For instance, if you set up a Facebook page, you will include “real estate agent” and “City name” on your page title. This increases the chances of being found in relevant search terms. 
• Include a Clear Call To Action button: The CTA button should be clear. You can ask them to send an email, subscribe to a newsletter, sign-up for an open house event or even contact you on Messenger. 
• Ensure Consistent Brand Recognition: Consider social media platforms an extension of your website. Thus, you must ensure your social media identity matches all your online and offline handle names. 
• Update Your Bios: Your bio is great for building brand recognition. Thus, update your social media bios to include more about your agency. Ensure consistency on each social media platform. 

Optimizing your social media pages is one of the important tips for increasing lead generation potential. 

Focus on ensuring your target audience finds you easily and knows what you want them to do.  Also, keep your social media bios updated and consistent across social media platforms. 

Use Relevant Real Estate Hashtags

Real estate hashtags can be a great way of increasing website traffic and improving lead generation for your real estate agency. 

Think of real estate hashtags as a content filing system that groups similar content together. Social media users may search for relevant real estate hashtags when looking for listings in California or when searching for buyers’ agents in California. 

In that regard, real estate hashtags can effectively increase post engagement and ultimately generate more real estate leads. 

So, how do you use real estate hashtags to boost your social media presence and maximize your lead generation? 

When used correctly, real estate hashtags add relevant context to your social media posts, allowing you to reach a wider audience interested in the topic. 

You can use real estate hashtags to find prospects and to learn more about the topics you should focus on to appeal to prospects. 

Use specific hashtags and focus on location-centered hashtags to find relevant real estate leads. Also, hashtags have unique features about the property to attract relevant audiences. 

When using hashtags, find the ones that work best for you and use them in relevant posts on different social media platforms. 

However, remember that each platform has unique features and guidelines for using hashtags. Read the guidelines and follow the best practices. 

Create Real Estate Online Communities

A real estate online community is a dedicated place on a website where an individual learns about a particular city, town, or area of interest.

An online community page should feature relevant information and data that interest the target audience. 

Real estate online communities provide a tool for agents to network and generate new leads. For some reason, online chats and online forums are ignored by real estate professionals but provide great potential for self-promotion. 

You can use online forums and chats to make a first impression and drive traffic to your website and social media pages. 

Therefore, choose the right online communities and forums to hang out as they provide a platform to build a following and engage potential clients. 

You can create a social media community or join an existing one. If you create a profile for your social media community, ensure your bio information is consistent with what’s on social media platforms. 

Also, post relevant content that promotes your business and your audience finds resourceful. 

Ask Clients to Post a Review or Testimonial on Your Online Platforms

As a real estate agent, your reputation is everything. It is important to build a strong reputation by showcasing the positive experiences of your past clients.

Testimonials and reviews from happy clients can be a game-changer in attracting new business. They can help build credibility and trust with potential customers who are searching for a reliable agent to work with.

For instance, imagine a potential client searching for a real estate agent in your area on Google. If your social media ratings are high and you have a few glowing reviews from past clients, it is more likely that they will choose to work with you over another agent with little to no reviews.

So, after closing a deal with every client, don’t hesitate to ask them to post a review on your social media and online platforms. Encourage them to share their experiences and put a face to their testimonial. This helps you build social proof and can make a huge impact on your business in the long run.

Remember, your clients are your biggest advocates. By requesting them to post a review, a testimonial or a rating on your social media platform, you are not only building your reputation but also creating a steady stream of business for yourself.

Run Real Estate Ads on Relevant Social Media Platforms To Gain Visibility

Paid social media ads can be a great asset, especially in those early days of your real estate social media marketing. 

The paid ads can boost your visibility as they support your brand-building efforts and help you kickstart your visibility. 

Here are important tips for creating a Perfect Social Media Ad:

• Your ads should have a specific and measurable purpose
• Understand what’s trending and feature relevant trends In Your social media ads
• Your social media ads should focus on the ideal client
• Make your offers clear and easy to understand

To create a good real estate ad on social media, use relevant and attractive images that convey the intended message. Include a clear CTA so that your audience can take action. 

Publish Relevant and Informative Content

The content you post on social media platforms is key to a successful real estate marketing strategy. Posting relevant information and data lets you attract higher-quality leads. 

Essentially, your followers will recognize you by the relevant content you publish on social media and mark your page as helpful. 

Here are social media content ideas for realtors:

• Social media listings
• Success stories, reviews, and testimonials to build trust
• Behind-the-scenes videos or images
• Informative and engaging blog posts
• Buyers/sellers’ tips and guides
• Industry news / trending stories

If you use social media to reach your audience, keep your followers engaged by posting relevant and informative content. Posting helpful information will attract shares and encourage your followers to stay tuned. 

Track and Analyze Social Media Posts

More than posting helpful content regularly is required to perform well on social media and generate qualified leads. Social media tracking and analysis tools are important to help you improve campaigns. 

Most social media platforms provide different metrics to help users understand the performance of their posts. Some stats to keep track of include engagement rates, relevant scores, click-through rates, etc.  

Moz Crazy Egg, Google Analytics, and Hotjar are social media monitoring tools that can help realtors gather valuable data and insights to inform their social media strategy.

The online tools provide qualitative and quantitative data to help the users understand how their audience interacts with their posts. 

Therefore, find the ideal social media monitoring and measuring tool for your online campaigns to measure performance and identify gaps. 

Generate More Leads With an Effective Social Media Strategy

In today’s highly competitive real estate market, it can be challenging for agents to keep up with the ever-changing landscape of social media strategies. 

Traditional marketing methods no longer suffice, making it essential for real estate professionals to embrace modern techniques to generate leads effectively. 

Hiring an experienced real estate social media manager can be invaluable. real estate social media agencies specialize in optimizing social media pages, ensuring they are searchable, and implementing clear call-to-action buttons to drive engagement. 

With the support of experienced real estate social media agencies, you can effectively harness the power of social media to generate qualified leads and thrive in today’s competitive market.

If you need the support of experienced real estate social media agencies, contact High Tide MetaMedia for your free assessment and plan.