Do you know that the fastest-growing realtors invest in digital marketing? Building a digital presence works wonders in this day and age of internet marketing. 

Provided you do digital marketing right, you have higher chances of beating your competition and growing your real estate business fast. 

Your digital infrastructure comprises every asset you use to support and build your brand. This includes your branded real estate website, social media platforms, corporate emails, AI integrations, and more. 

Essentially, digital assets serve as the backbone of real estate marketing, helping real estate agents generate more leads and achieve long-term growth.  

This post highlights how real estate agents can create a digital infrastructure to boost real estate leads. 

You will learn how to create a solid digital infrastructure to generate tangible results for your real estate business. 

Creating High Converting Real Estate Landing Pages

In today’s digital world, having a real estate landing page is one of the best ways to protect your business and maximize your growth potential. 

Thus, creating a landing page that reflects your brand identity should be your top priority. Ensure your web presence reflects your real estate identity and communicates why potential buyers and sellers should contact you. 

Also, ensure your web content illustrates why the target customers should have confidence in your services, mainly if you target a specific niche. 

Here are essential tips for helping you create a high-converting real estate website:

• Focus on Quality over quantity: High-converting real estate landing pages should highlight value proposition.
• Optimize Your Copy: Deliver an honest, straightforward message showing you are a trusted agency. This trustworthiness and safety lead your potential clients to click on your CTAs without any doubts. 
• Include High-Quality Images: Your landing pages should feature optimized images that are cleverly selected to impact the visitor’s emotions. 
• Create a Real Estate Lead Capture Form: Your lead capture form should be easy to find and fill out. The form should capture essential details like the lead’s name, email address, and phone number. 

Landing pages are one of the critical digital assets that real estate brands should invest in. You can hire a digital marketing company to help you build a converting landing page. 

Alternatively, if you have the time and skills, you can use a drag-and-drop page builder and add elements to your page, such as images and contact forms, and customize the pages appropriately. 

Real Estate CRM Strategy

With the real estate industry’s reliance on referral business, having a CRM strategy is essential in 2023 and beyond. 

Ideally, a real estate CRM strategy holds everything agents do to build, manage and nurture leads. The real estate CRM software stores organized data about leads and customers, such as personal information, communication, and purchase history. 

Therefore, the real estate CRM system is critical in allowing agents to ensure the continuity of their relationships with existing leads and customers. 

Here are some reasons why you need real estate CRM software:

• CRM software gives valuable insights into where leads come from, helping you develop a lead-nurturing strategy. 
• Real estate CRM software reports help you to focus on the most valuable leads.
• CRM gives your agency a chance to organize and centralize data
• You can automate your sales and marketing processes appropriately
• A CRM system helps to scale out the referral process. 

Having a CRM system for real estate business is critical to your lead generation process and influences the overall customer experience. 

A fully functional real estate CRM system allows you to make friends with your leads and customers and increases satisfaction. 

Real Estate AI Integrations 

AI tools for real estate use algorithms to analyze data, identify patterns, and make accurate predictions based on results. 

Thus, realtors can use AI-powered real estate software to find, qualify and nurture leads. AI software for real estate can also help create client profiles and to personalize real estate marketing.

More broadly, real estate agents can use AI to predict market values, make data-driven recommendations, and analyze preferences to refine home searches. 

Here is a quick summary of some upsides of embracing AI tools in real estate. 

• AI-powered real estate tools can help realtors identify promising leads by analyzing data.
• Automated messaging systems and chatbots help realtors handle routine tasks like lead qualification.
• AI algorithms can analyze data to provide insights that help agents generate more leads.  

Artificial intelligence has revolutionized many industries, and real estate is one of them. 

The AI algorithms help agents gain insights from customer data, automate lead generation, and optimize property listings. 

You can use AI to personalize emails, produce automated video content, and improve client experience. 

Therefore, if you are building a digital infrastructure for your business, you must consider integrating AI into your marketing platform, website, and CRM. 

If you need advice and support, real estate digital marketing companies can help you set up and incorporate AI into your marketing platform. 

Spend Time on Search Engine Optimization For Real Estate

As a real estate professional, you may wonder why you must invest in SEO as part of your digital infrastructure. 

Won’t your website appear when people search for homes for sale in your area? Well, ideally, that would happen. 

However, implementing real estate SEO or a realtor’s SEO strategy will increase your chances of getting in front of potential home buyers or sellers. 

Real estate SEO refers to optimizing your website so search engines will increase web traffic and improve the visibility of your real estate listings. 

Using SEO for real estate allows you to get in front of your target audience. Thus, real estate SEO can increase your website visitors, leads, and conversions when implemented appropriately. 

In summary, optimizing your website and content gives you the following:

• A chance to stand out from your competitors
• An opportunity to grow your business
• A greater possibility of creating leads

As a result of implementing SEO, you can increase sales and grow your income. Real estate agents who invest in SEO make up to 3 times sales every month compared to those who do not. 

Real Estate Social Media Marketing

A robust social media strategy can open up several opportunities helping you to connect with the target market and build trust. 

According to NAR, 46% of realtors agree that social media is the best tool for generating quality leads. Besides, a report from The Close found that 39% of new real estate clients came from social media. 

Therefore, implementing social media ads can be an excellent tool for realtors. 

Here are essential points to remember when implementing your real estate social media strategy:

• Be where your customers or target audience is.
• Work with social media influencers.
• Turn loyal social media followers and customers into brand advocates.
• Share user-generated content.
• Create valuable social media content to educate and entice your audience.

Social media platforms have millions of users and can be a great way to complement your overall digital marketing strategy. Every social media platform has an option you can utilize to ensure high visibility for your real estate brand. 

Conclusion

Building a solid digital infrastructure can help your business stand out and boost overall sales and revenue. 

However, consider that you must integrate your digital assets seamlessly to pull synergies and grow your business fast. 

If you need advice and support with building and scaling your digital infrastructure and ecosystem for long-term growth, contact High Tide MetaMedia. We offer free assessments and help you plan to strengthen your real estate brand.