by Gitonga Riungu | May 25, 2024 | All, Brand Development
In today’s digital age, influencer marketing has emerged as a powerful tool for real estate agents looking to expand their reach and generate new leads. With the younger, more digitally connected demographics becoming a significant part of the target market,...
by Gitonga Riungu | May 25, 2024 | All
The real estate industry is constantly evolving, and with increasing competition, realtors face the challenge of standing out from the crowd. To overcome this challenge, an intelligent strategy is to specialize in a particular niche market. This distinguishes a...
by Gitonga Riungu | May 25, 2024 | All
Over the next few years, the real estate industry is expected to undergo a massive transformation, primarily driven by a confluence of factors, including rapid technological advancements, changing consumer preferences, and evolving economic dynamics. With the...
by Gitonga Riungu | May 25, 2024 | All, Brand Development
In the real estate industry, where properties often blur into a sea of sameness, storytelling emerges as a beacon of differentiation. It’s not just about selling a property; it’s about selling a dream, a lifestyle, and perhaps most importantly, a story. This...
by Gitonga Riungu | May 24, 2024 | Brand Development
Email marketing has been an effective strategy for real estate professionals to reach out and connect with potential and existing clients. With the convenience and accessibility of email, realtors can establish and maintain a direct line of communication with their...