The real estate market is becoming fiercely competitive every year. According to recent statistics, approximately 1,189,023 real estate sales and brokerage businesses are operating in the US as of 2023.  

The stiff competition forces 87% of new real estate agents out of the industry within the first five years in business. That information highlights why real estate marketing is essential. 

Practical real estate marketing ideas focus on closing more deals and building a reputable brand that will last for years. 

This article highlights some practical real estate marketing ideas to help you stand out and beat the competition. Let’s dive in!

Target and Focus on A Particular Niche

A faster way to become the realtor of choice is to specialize in a particular niche within the broad residential and commercial real estate domains. 

Focusing on a specific niche allows you to maximize your efforts and reduce competition. Remember that digital real estate buyers and sellers represent a diverse market, each with different expectations, and trying to fulfill the needs of them all can be overwhelming. 

Niching down may feel counterintuitive at first. However, identifying and dominating a particular niche provides several benefits, including the following: 

• An opportunity to develop your skills and become an expert in the specific field
• Focused marketing since you choose marketing strategies that suit your target niche
• A chance to create a solid network of people to work with
• Create a signature brand and gain the trust of your clients naturally

With so many real estate niches, choosing the best one to focus your efforts on can be challenging. 

First, you may work only in specific locations or neighborhoods. Alternatively, you can niche down based on price range or social status. 

Whichever approach you use to niche down, be sure it serves your best interest and opens up opportunities. 

Develop A Professional Website

According to NAR, 97% of all real estate deals begin with an online search. That proves a professional website is a significant real estate marketing strategy component. Thus, if you still do not have a professional website, you could be missing out. 

A professional real estate website helps agents build brand awareness, generate quality leads, and increase credibility. 

Here are the top reasons to develop a professional real estate website:

• A professional real estate website will help you engage and capture potential leads.
• A real estate agent’s website is a platform for collecting reviews and building brand credibility. 
• Publishing valuable information on your website to guide buyers and sellers can increase property value.

If you are starting a real estate business and would like to build a website or revamp your existing real estate website, hire an experienced web design company. 

A professional website designer will provide a fully functional real estate website with essential add-ons to improve visitors’ experience. 

Social Media Marketing 

Social media has become one of the best ways for realtors to build their brand and connect with potential buyers and sellers. 

To begin with, social media can bring trust, brand loyalty, authority, and recognition to your real estate business. As you engage with social media users often and consistently, you get to know their perspectives on your real estate products and services. 

With every social post, there are high chances of your followers engaging and even sharing user-generated content.  

Overall, social media marketing has the potential to:

• Improve your brand performance
• Promote customer service
• Creates a platform to showcase your expertise and become a thought leader
• Boost website traffic by sharing links to your website
• Retarget customers who left your website as they check out social media posts

Therefore, develop a social media marketing strategy for your real estate business. To begin, you can hire a real estate digital marketing agency to create and manage your social media strategy. That way, you can focus on your core business. 

To win more real estate clients from social media, put your contact information on your profiles and set up landing pages to attract more leads. 

Develop Real Estate Email Marketing Campaigns 

Many real estate agents prioritize creating a website and regular social media posting as their critical online marketing strategies. They leave out email marketing, thinking it is a thing of the past. 

However, email marketing is going nowhere! In fact, according to recent email marketing statistics and trends, email marketing has an ROI of 3,600%, converts 40% higher than social media, and its average open rate in the real estate industry is 25%. 

Therefore, email marketing is a perfect real estate marketing strategy for nurturing potential buyers and sellers. Here are some reasons email is fantastic for nurturing potential leads:

• Your campaigns will be delivered at a set time and directly to your email list, giving you more control. 
• An email campaign is a one-to-one tool and creates a relationship that turns into a warm lead faster.
• All demographics use email so that you can target a broader audience base.
• You can segment your recipients based on preferences and interests. 
• You can use email newsletters to educate potential clients

Are you ready to start email marketing campaigns for your real estate business? If so, the first step is choosing a perfect marketing software, then creating email marketing content. 

Focus on personalizing the emails and use an email marketing automation tool to ease your experience. 

Employ Virtual Staging 

According to NAR, 82% of buyer agents said staging made it easier for buyers to visualize a property as a future home. In addition, more than 70% of real estate agents find photos and virtual tours more critical. 

Generally, staging features the property in its best light and helps potential clients envision the space and its possibilities. 

Virtual staging is a cost-effective alternative to traditional staging. However, virtual home staging can be an excellent supplement for those who prefer conventional staging. 

Here are some reasons real estate virtual staging matters. 

• Virtual staging Offers real estate brokers a powerful digital marketing tool.
• Virtual staging is cheaper than traditional home staging
• Real estate agents can enjoy limitless design elements with virtual home staging
• Home staging has the potential to generate higher real estate offers
• A staged property sells faster than a vacant property

If you have a flair for interior design, you may decide to stage the property yourself. However, hiring a professional could mean better results.  

Besides, engaging the services of a professional home stager gives you ample time to concentrate on other marketing strategies. 

Use a professional Photographer.

One key factor many real estate brokers overlook is the need to hire a professional photographer. 

A professional real estate photographer will capture your property’s true essence, highlighting its best features. 

The professional aims to draw potential buyers and create an emotional connection, leading to faster selling. 

 Here are the top benefits of hiring a professional real estate photographer, especially when listing your property. 

• Works to capture the buyer’s attention and ultimately speed up the selling process. 
• High-quality property images help real estate brokers attract more online traffic and improve their SEO
• Quality photos are an essential component of the lead nurturing stage
• Some photographers offer virtual staging services, which lowers the cost of selling 
• Professional images stand out from the competition 

Therefore, hiring an experienced real estate photographer ensures your listing entices potential buyers. The right photographer will capture the essence of your space and create images that show the property in its best light.  

Consider Real Estate IDX Integration

Internet Data Exchange dictates how real estate listings from your local MLS appear on real estate websites. IDX integration lets you show all listings available for sale in your market. 

The discussion around the importance of Real Estate IDX as a strategy to optimize real estate listings has been ongoing for decades.

An integrated IDX solution creates a crawlable page for each property listing and could include all the listings in your MLS. 

One of the top benefits is that integrated IDX boosts your website on search engine results pages and elevates your website to provide a better user experience. 

The more pages you have, the more opportunities your website has for ranking well on search engines. 

Focus on Real estate Brand Development. 

Real estate brand development focuses on creating and strengthening the professional services brand. Real estate agencies and brokers can focus on various strategies to help them grow their brands. Some real estate brand development approaches can include: 

• Company name branding
• Individual branding 
• Attitude branding to create an emotional connection
• Pre-defined brand focus and personality

Real estate developers should be creative and comprehensive when developing their brands online. Focusing on real estate brand growth and development will help the business attain its objectives faster. 

Conclusion 

With these marketing ideas, you have higher chances of wowing your potential customers and attracting them to your services. 

Creating an excellent real estate listing marketing plan is a great strategy for attaining success over time. 

If you are struggling with online marketing, you might want to hire a real estate digital marketing agency that can handle those issues. 

Hiring a digital marketing agency will help you focus on other goals to reach your sales goals faster. 

Contact High Tide MetaMedia for real estate social media and digital marketing services in Los Angeles.