Digital Strategy Tools Every Agent Should Have in Their Arsenal

In today’s fast-paced digital world, real estate agents must embrace technology and digital strategies to stay ahead of the competition.

Building a successful brand online requires more than just an attractive website, it demands a well-planned and executed digital marketing strategy, efficient customer relationship management, a strong social media presence, and effective online reputation management to maintain a positive image in the virtual world.

Whether you are just starting or looking to scale your real estate business, implementing the right digital tools is critical to your success.

By automating tedious tasks and streamlining your internal systems, you can focus on high-value activities, generate more leads, and achieve business growth.

In this article, we will outline essential digital strategy tools every real estate agent should have in their arsenal.

Let’s dive in!

Social Media Automation Tools for Realtors 

Social media marketing has become a crucial element for the success of real estate brands. With millions of users actively engaging on various social media platforms, it has become imperative for realtors to leverage automation tools to streamline their marketing strategies.

By utilizing automation tools, brands can effectively manage their social media presence, analyze user engagement, and optimize their marketing efforts for better business outcomes.

If you want to grow your agency’s social media presence, it is worth investing in tools that take tedious and repetitive tasks off your schedule. 

Leveraging social media automation tools allows real estate agents more time to work on high-value marketing activities. 

Besides, automation tools amplify your digital marketing efforts by ensuring a consistent posting schedule and engaging your followers. 

Here are the top benefits of using social media automation tools for brand management. 

  • You will enjoy Increased engagement levels
  • Social media automation tools ensure accurate data collection 
  • social media automation software delivers Improved campaign collaboration 
  • Consistent brand presence 
  • Automated alerts to social media mention 

Here are the top social media automation tools for real estate agents:

Sprout Social: A robust social media management platform that helps real estate agents connect with customers and grow brands online. The social media automation tool offers scheduling, analytics, engagement, listening, collaboration, and reporting. 

Sprout Social Features:

  • Plan and schedule posts
  • Track and analyze the post’s performance
  • Engage with followers
  • Collaborate with team members

Loomly: A social media management tool that helps businesses and individuals plan, schedule, and publish content across multiple social media platforms. Loomly provides analytics and insights to help users track their progress and improve their results.

Loomly Key Features:

  • Loomly empowers real estate agencies to plan and schedule their social media content strategically.
  • Provides a library of inspiring content suggestions to help real estate agencies create engaging posts.
  • Facilitates seamless collaboration among team members and clients, ensuring efficient content approval processes.
  • Loomly’s automated post-optimization feature identifies the best times to schedule posts for maximum impact.

Back At You–Real Estate Broker Solution: Back At You helps real estate agents schedule and publish content, track analytics, and engage with followers across multiple social media platforms. The social media automation tool offers features like social listening, competitor analysis, and brand monitoring.

Back At You Key Features:

  • Social media management
  • Content scheduling and posting
  • Social media analytics
  • Lead generation tools
  • Automated posting and reposting

Hootsuite: Created by Ryan Holmes, the social media management platform is the best for realtors looking to integrate everything from social media listening analytics to tracking and follower engagement. The all-in-one social media automation tool lets you manage all social media accounts in one place and measure success over time. 

Hootsuite Features

  • Manage your paid social media ads alongside your organic content
  • Track social media metrics across all your networks in one place.
  • Beat your competitors with reports that compare performance against your industry peers. 
  • Create and publish content across multiple networks in one place.

Social Media Automation Tools Comparison Table

Feature Sprout Social Loomly Back At You Hootsuite SocialPilot
Social Media Platforms Supported Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr, and the Web Facebook, Instagram, LinkedIn, Pinterest, Google Business Profiles, Twitter, YouTube, TikTok, Snapchat, and custom channels. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube.  TikTok, Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Business Profile, Pinterest, and Tumblr.
Post Scheduling Yes Yes Yes Yes Yes
Content Calendar Yes Yes Yes Yes Yes
Social Analytics Yes Yes Yes Yes Yes
Social Listening Yes No Yes Yes Yes
Team Collaboration Yes Yes Yes Yes Yes
Social Media Monitoring Yes Yes Yes Yes Yes
Content Curation Yes Yes Yes Yes Yes
Ad Management Yes No Yes Yes Yes
Reporting Yes Yes Yes Yes Yes
Customer Support Email, Chat, Phone Email Email Email, Chat, Phone Email
Pricing Starts at $249 per month Starts at $26/month Custom pricing Starts at $99/month Starts at $25/month

 

Real Estate Lead Generation Tools

Lead generation is one of the most critical success factors in the real estate industry. Generating leads for real estate listings that will actually convert can be quite challenging.. That is where lead generation tools for real estate listings come in.

Lead generation software helps realtors automatically increase brand awareness, attract more qualified leads, and close more real estate deals. 

Lead generation tools focus on the top of the funnel, pulling leads from online channels like emails, social media, and landing pages. 

Using lead generation software comes with various benefits to the realtors, including the following:

  • Lead generation lets you learn about your prospects to increase your chances of expanding the market. 
  • Content creation and communication are a big part of lead generation likely to grow your following. 
  • Done correctly, lead generation will boost your revenue
  • Lead generation software has the potential to improve lead quality

Here are some of the top lead generation tools for realtors. 

Market Leader:  The real estate lead generation tool provides agents with an all-in-one solution for generating real estate leads and turning them into lifelong clients. The real estate lead generation tool helps agents, teams, and brokerage services create and nurture new leads. 

Market Leader Features:

  • It has an inbuilt CRM feature that shows when contacts visit your website and track their activities. 
  • Targeted multichannel campaigns providing prospect listings based on search and view reports.
  • Features for creating a content-rich and trusted digital presence.
  • Seamless integration with more than 40 lead-generation apps.

Bold Leads: A real estate lead prospecting and customer relationship management tool that offers exclusive real estate leads, creates branded landing pages, and integrates with various tools. Bold Leads’ unique features help realtors easily capture homebuying and selling leads. 

Bold Leads Key Features:

  • Helps realtors catch homebuying and selling leads at an early stage
  • Designed to help realtors follow up on leads
  • Tracks each lead’s interaction with your business and provides detailed information
  • A team of customer support professionals enables you to run and maintain campaigns.

Zurple: Intelligent real estate lead capturing and nurturing software for busy agents and brokers. The client generation software comes with features for setting up personalized follow-up messages so you focus on the leads that matter most. 

Zurple Key Features:

  • Comes with a reminder feature for busy realtors.
  • Intelligent AI tool to follow leads and encourage response.
  • Great features and prompt customer service.

Offrs: Offrs is the best lead generation software for sellers. The lead generation software features online home evaluation tools, predictions for potential home sellers, and an inbuilt CRM to help sellers keep track of their leads. 

Offrs Features

  • Supports consistent marketing so leads do not forget your business
  • Great customer service team
  • Lead generation through Facebook Ads and predictive analytics

Graphic Design Tools For Real Estate Agents

Professional real estate photography is essential for your business. However, not all social media updates, web pages, and blog posts require professional photos. Using graphic design tools, you can make your real estate content stunning. 

Here are some of the top real estate design tools to help you prepare images for social media posts, web pages, and blog posts. 

Canva is an easy-to-use tool for creating beautiful and creative assets for your online real estate campaigns. Using Canva, you can easily create social media pages, videos, posters, and other multimedia presentations. 

Canva Features

  • Photo effects to improve photos
  • Access to free images and templates
  • The elements tab is filled with icons, shapes, stickers, and charts
  • Dozens of fonts ranging from simple to sophisticated

LogoMaker: You can use a logo maker to create an attractive and memorable logo for your real estate brand. The tool features a free and paid version with some extra features. 

LogoMaker Features

  • Customizable branding features
  • Access to dozens of publishing formats
  • Drag & Drop editor

BeFunky: An affordable online photo-editing tool that lets real estate agents create graphic designs and photo collages. BeFunky is an ideal tool for real estate agents who want to edit images using A.I. Filters to create a perfect loadout. 

BeFunky Features

  • Photo touchup features for enhancing your images
  • It comes with a grid layout for combining multiple photos
  • Dozens of templates for creating banners, flyers, cards, and more. 

PicMonkey: Easy to learn and use graphic design tools for beginners and pros. The excellent photo-editing tool is ideal for creating YouTube thumbnails, Facebook covers, and Instagram graphics that stand out. 

PicMonkey features:

  • Easy-to-use editing and design tools
  • Social sharing buttons so you can share graphics easily
  • It comes with handy features for creating stylish graphic designs

Tailor Brands: An algorithm-based design tool for creating high-resolution logos. The tool features many templates and is ideal for creating high-resolution logos and editing real estate photos. 

Tailor Brand Features

  • AI-Powered logo creator
  • Attractive and easy-to-use graphic design tool
  • Personalized branding kit with business cards

Best real estate CRM tools

As a busy real estate agent, you probably handle multiple customer inquiries daily while organizing your meetings and contacts.   All you need is a customer relationship management software. 

The Customer relationship management tool is an online database to help you manage customer contacts, saving you precious time. 

If you want to sell more homes in 2023, make real estate CRM tools part of your strategy. 

Here are 4 top reasons to make a CRM part of your agenda when digitizing your operations.  

  • Real estate customer relationship management software automates some lead-generation processes.
  • With a CRM, follow-ups become faster and easier.
  • A dedicated CRM helps brokers manage the real estate closing processes efficiently.
  • Customer responses become faster, improving overall reputation and ensuring a healthy client relationship.

Therefore, the importance of CRM when it comes to real estate management must be considered. 

 Here is a rundown of the top real estate CRM tools you can use to enhance customer experience and improve brand reputation. 

Hubspot: An all-in-one CRM designed to ease your experience throughout each stage of your real estate management. Here are the key features you can expect on the Hubspot CRM:

  • Task automation
  • Call tracking tools
  • Email templates 
  • Freemium CRM

Zillow Premier Agent CRM: The CRM allows real estate brokers to view their client’s Zillow search activity, giving the agent access to information that will improve customer service. Using Zillow CRM, you can respond to leads and run your business on the go. 

Zillow Premier Agent CRM Features: 

  • Free mobile app so you respond to leads quickly
  • Live connections with motivated buyers
  • Lead nurturing and converting tools
  • Listing exclusivity

Salesmate For Realtors: A CRM for real estate agents that offers centralized sales channels and customer communication processes in a single platform. The customer management platform has features that make your agency efficient and profitable. 

Salesmate Key Features:

  • Connects with multiple lead sources
  • Features numerous communication channels such as emails, calls, text, and conferencing
  • Automated follow-ups, communication, and marketing campaigns. 

AgileCRM: Though not explicitly marketed for realtors, Agile CRM has various features that can benefit real estate agents. For instance, the tool allows real estate brokers to track leads based on where they are on the sales funnel. 

Agile CRM Features:

  • Unlimited document storage
  • Collaboration tools for your teams
  • Integrates with Google Calendar, Google Drive, and Zendesk. 

Managing a real estate business is a complex task. It can feel overwhelming with a long list of clients and an expansive list of contacts. To improve customer experience and make the sales process faster, you need a CRM. 

Conclusion

Successful real estate brokers spend much of their time outside the office. They need enabling tools and software to stay connected with the office and be more productive. Real estate agents can employ modern technology to help them market their real estate listings and close deals quickly.

This article has outlined critical tools and software real estate agents need to work more efficiently. 

Whether you need to manage social media postings, generate leads, improve your branding online, or manage existing customers, we hope these tools will help you. 

 

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