While realtors’ expertise remains crucial to boosting conversions, the future lies in digital marketing.  

According to the National Realtors Association’s recent data, the Internet serves as a tool for all generations of home buyers, with over 97% of all homebuyers using it to search for residential properties. 

Thus, agents must consider curating a strong real estate online marketing strategy to boost conversion rates. 

Are you a real estate agent looking to boost your conversion rates?

This post highlights crucial steps to improve conversions using digital marketing for real estate agents. 

These steps will play a significant role in helping you craft the ultimate digital marketing plan for your real estate business. 

Let’s dive in!

Create a User-friendly Website

Creating a user-friendly website is essential for real estate agents looking to maximize their digital marketing efforts.

Consider that modern house buyer will use any device when searching for properties to buy. Thus, a user-friendly website makes it easier for them to look for information using any device.

If your website is easy to use, the users will spend more time interacting with it and even come back, eventually increasing your conversion rates.

As you embark on realtor digital marketing to increase conversions, a user-friendly website should be among the top priorities. 

So, how can real estate users make their websites user-friendly? Here are some essential tips to help you make your real estate website user-friendly:

• Use a responsive Design. Mobile internet usage has surpassed computer use. Thus, you are a step behind if your real estate website is not easy to use on smartphones and tablets.
• Add a lead capture form to encourage site visitors to provide their contact details. Highlight the benefits of subscribing to your lead captures and use graphics that draw their attention. 
• Use features listings to encourage interactions and boost conversions
• Add search tools with appropriate filters to appeal to various users and increase chances of gaining leads. Examples of search tools for real estate websites are search toolbars, advanced search pages, and interactive map search pages. 
• Include quality images to highlight intuitive features and to keep users engaged.

Focusing on a user-friendly website is crucial to your digital real estate marketing strategy.

Hire an experienced real estate digital marketing expert to design and develop your website. 

With these user-friendly elements in mind, it’s easier to draw homebuyers’ attention and increase conversions. 

Spend Time on Search Engine Optimization for Real Estate

Real estate search engine optimization is essential because it:

• Increases website visibility
• Drives targeted traffic
• Provides cost-effective marketing
• Establishes brand authority
• Improves user experience
• Delivers long-term results

First, Search Engine Optimization improves the ranking on the search results page. 

Real estate agents increase their chances of ranking by optimizing the web content for relevant keywords and phrases. 

Your website reaches a larger audience and attracts potential clients through this increased visibility. 

Effective SEO strategies also drive targeted traffic to your website. For instance, you may use location-specific terms in your website content. This leads to higher-quality traffic and improves the likelihood of generating leads. 

Regarding digital real estate marketing, cost remains a critical factor. Luckily, SEO for real estate saves your overall digital marketing budget.  

Finally, real estate SEO results in better ranking through improved user experience. This is because you are using relevant keywords to target a quality audience. Ultimately, SEO becomes an effective real estate digital marketing strategy for realtors as it can deliver long-term results. 

Utilize Real Estate PPC Ads For Quick Results

Organic digital marketing is a cost-effective strategy for increasing website traffic. 

However, with competition from massive online real estates databases like Zillow and Realtor.com, bringing organic traffic to your website can take time and effort.  

Luckily, successful PPC ads for real estate can bring homebuyers direct to your website much faster. 

With PPC ads for real estate, you can showcase your entire portfolio more efficiently and attract motivated buyers to your website. 

Ideally, paid ads allow your website to appear at the top of the SERPs for virtually any keyword. You must ensure the right approach for your paid ads strategy to achieve this. 

Here are the top tips to help you rank higher using paid ads. 

• Think about your target audience and create ads that reflect their interests.
• Make sure landing pages reflect the keywords you are advertising for
• Optimize your ad campaigns for local keyword phrases
• Set the maximum CPC budget for your campaigns
• Choose the right AD platform for your paid real estate ads

When it comes to real estate PPC ads, relevant AD platforms for real estate agents are:

• Search Ads: the traditional ads at the top of the search engine results page — An effective way to reach the targeted audience when searching for a property.
• Display ads allow your listing to feature on other people’s websites — which can be an effective way to reach a broad audience.
• Video Ads: Play between videos on YouTube — A great way to incorporate interactive aspects of your advertising.
• Gmail Ads: Ads that appear at the top of someone’s Gmail inbox— idea for ads that you want to reach a targeted audience.

The key to a successful real estate PPC campaign is choosing one that best suits your business goals. A proper PPC strategy could bring many targeted and highly engaged visitors. 

Craft A Social Media Marketing Strategy

Applied Correctly, real estate social media advertising can improve conversions effectively. A social media marketing strategy outlines your goals and tactics to achieve performance. 

When crafting a social media marketing strategy, focus on approaches to drive brand awareness and engagement amongst the relevant audience(s). 

When crafting a real estate marketing strategy, research your customer’s persona. It is essential to prepare a two-fold strategy ideal for sellers and buyers. 

Thus, gather enough data to give your persona a personality and segment them into appropriate categories. 

Then, ensure clear social media goals and identify appropriate networks for your real estate social marketing. 

Creating high-quality content to stand out from other agents and improve your credibility and brand values is essential. 

Create an Email Marketing Campaign for Real Estate Business

Real estate email marketing is an effective way of creating engagements that lead to conversions. If you want to do real estate email marketing effectively, focus on segmenting your audiences appropriately. Then, you must identify your expertise and create targeted content that solidifies your authority and meets your needs. 

Like other digital marketing strategies, you ought to create a customer journey map and use the relevant content for targeting prospects based on their stage. 

One of the top benefits of using real estate email marketing is getting direct responses from your audience. If you decide to send out targeted emails, your chances of getting answers increase significantly. 

Besides, if you stay relevant, keep your name at the front of your quality leads. These quality leads can make you their first choice when looking for a property to buy or searching for a seller’s agency near them. 

Make Use of Real Estate Video Marketing To boost Conversion Rates.

Video marketing has become an effective strategy for promoting properties and reaching potential buyers. 

With the power of video marketing, you can showcase listings and neighborhoods. If done right, real estate video marketing can effectively reach potential property buyers and sellers. 

Here are creative real estate video marketing strategies to help you stand out from the competitors:

• Property tours and video listings to showcase essential details
• Highlight neighborhoods, facilities, and amenities through 3D videos
• Posting video testimonials from recent buyers
• Using video marketing as a platform for sharing market updates
• Virtual open houses to view properties in real-time

With little effort and creativity, you can use real estate video marketing to leave a lasting impression on your audience. 

If you have any doubts about real estate video marketing, you may consult an experienced real estate photographer.

Conclusion

Digital real estate marketing can be an effective way to boost real estate sales. As the above points illustrate, digital marketing for real estate agents offers enormous potential. 

However, you will only reap the benefits of digital real estate marketing if you ensure the right approach. 

Do you need assistance increasing real estate conversion for your agency? 

Contact High Tide MetaMedia today for your free digital marketing assessment and a plan for solidifying your real estate digital marketing.